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PitchAI, the Phone Camera-Based App to Track Biomechanics, Has New Deal With Kinduct

By Andrew Cohen March 4, 2022

Smartphone camera-based biomechanics app PitchAI has a new agreement to make its pitching data viewable in Kinduct, the athlete management system used by more than 550 sports teams. Toronto-based 3MotionAI, the parent company of PitchAI, signed the partnership with Kinduct’s parent company Movella. 

PitchAI’s app can record a user’s throwing motion to provide feedback on their pelvis rotation, elbow extension, internal shoulder rotation and more. The app is the pitching-focused product offered by the broader biomechanics platform ProPlayAI, which was co-founded by Toronto Blue Jays pitcher Nate Pearson. 

“Optical motion capture labs are costly, require specialized technicians and are not accessible by the masses,” Reed Hanoun, CEO of 3MotionAI, said in a statement. “Our technology puts that kind of analysis on your smartphone, and with Kinduct’s Athlete Management System, athletes will have a one-stop repository of all the information they need for player development and overall performance.”

Kinduct’s dashboard for organizing player performance data is used by teams across MLB and college baseball, as well dozens of NBA, NFL and NHL teams. Movella, an analytics and sensor developer company formally known as mCube, will use its global sales network to further the development of PitchAI. 

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